"This is meant to be a coaching tool," Thibault Roux, Burger King's chief digital officer, told The Verge. However, he added that the company is also "iterating" the system to detect tone in conversations. Is there a chatbot that can warn Burger King executives about off-putting ideas?
"Trends that would have unfolded in a season are now taking up to 48 hours and I would say [creatives] have made fashion faster, more democratic and far more conversational."
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Nature, Published online: 25 February 2026; doi:10.1038/d41586-026-00580-2
First FT: the day’s biggest stories
Automated systems making consequential decisions with insufficient human oversight